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Insights & Strategies

Thoughts on business growth, information architecture, and digital transformation

The TikTok Problem: When Product Velocity Breaks Strategy
June 23, 2025

The TikTok Problem: When Product Velocity Breaks Strategy

When your competitor can copy your breakthrough feature in 48 hours, what exactly is your roadmap worth? The rise of viral feature velocity is fundamentally breaking traditional product strategy. From BeReal to Clubhouse, we're watching innovations get commoditized across platforms in weeks, not years. Product managers need new frameworks for building competitive advantage when imitation cycles have collapsed from years to days.

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